2012年5月29日星期二

USB Drives make fantastic promotional items for many reasons

A USB Flash Drive, is also known as memory stick, thumb drive and jump drive. It is a pocket sized device which is traditionally the size of a regular lighter and capable of carrying HUGE amounts of digital data (some can store a massive 256GB). In the early days (2002) USB Flash Drives weren’t cheap and even the smallest memory sizes were quite expensive. USB Flash Drives were however highly desirable because they could be plugged into any USB port without the need of a specific drive to read them. They were also robust, some can actually withstand getting wet and continue to work as good as new once dried (please don’t try this even though I have and it did actually work when dry). Not only were USB Flash Drives convenient and robust, they were easy to carry and had decent read and write speeds, many flash memory providers even claim that USB Flash Drives can be used over 1 million times. Currently the most popular memory size for a Flash Drive is 2GB, however NAND Flash Memory has become more and more affordable as years and even months have gone by.
A 2GB flash drive is plenty of storage for many users but trends are showing that 4GB and 8GB drives are fast becoming more popular, this is to do with lower pricing trends and the demand for more storage space as the digital revolution continues to grow. USB Flash Drives aren’t just popular formats for data storage, they are also one of the most popular promotional gifts in the promotional gift market. Due low unit prices USB Drives make fantastic promotional items for many reasons. They can be effectively branded with company logos and information, Pantone color matched and uploaded with promotional material. They can also be produced in unique shapes for very little cost. The products are always well received, appreciated and retain a high end value. What better way to expose your company logo on a daily basis? You can even attach them to your key ring! Not only are USB Flash Drives ideal portable storage devices and promotional items, they are also environmentally friendly. Many companies are ditching their paper based brochures and handing out digital versions uploaded directly on flash drives.
This allows the user to reuse the product, it saves paper and it can also be a much cheaper process than print. There are even some music albums and movies available on USB Flash Drive format. The question is, what new found use is next for the revolutionary flash drive. Branded USB Flash Disk are flash drives that are used as promotional items for businesses and organizations. They typically have the company or organization logo imprinted on the outside of the drive and may include some preloaded marketing or informational content on the drive itself. Imprinting is done by means of a one to four color silk screen with full color available. There are many opportunities for using branded drives. One such non-corporate scenario is by college admissions officers who give out customized USB drives at college fairs and while visiting high schools.

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